Behavioral models for market analysis : foundations for marketing action /
edited by Francesco M. Nicosia, Yoram Wind.
- Hinsdale, Ill. : Dryden Press, c1977.
- 194 p. : ill. ; 23 cm.
Includes bibliographies.
0030136164
77078701
Marketing research.
Consumers.
Competition.
658.83 / NIB
Includes bibliographies.
0030136164
77078701
Marketing research.
Consumers.
Competition.
658.83 / NIB