Kotler, Philip.
Marketing management / Philip Kotler and Kevin Lane Keller - 3rd edi. - xxi, 776 p. : ill.; 24 cm.
Glossary: p. G.1-G.10
Includes bibliographical references and index
9781292092621
2014023870
Marketing
Management.
HF5415.13 / .K64 2016
658.8 / KOM
Marketing management / Philip Kotler and Kevin Lane Keller - 3rd edi. - xxi, 776 p. : ill.; 24 cm.
Glossary: p. G.1-G.10
Includes bibliographical references and index
9781292092621
2014023870
Marketing
Management.
HF5415.13 / .K64 2016
658.8 / KOM