Marketing : contemporary dimensions /
[edited by] Robert A. Robicheaux, William M. Pride, O. C. Ferrell.
- Boston : Houghton Mifflin, c1977.
- xvi, 427 p. : ill. ; 24 cm.
Includes bibliographical references.
0395250072
76013091
Marketing.
HF5415 / .M2975
658.8 / ROM
Includes bibliographical references.
0395250072
76013091
Marketing.
HF5415 / .M2975
658.8 / ROM