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Pride, William M. 1942-

Marketing : basic concepts and decisions / William M. Pride and O. C. Ferrell. - 2d ed. - Boston : Houghton Mifflin, c1980. - xxiii, 754 p. : ill. ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 0395280591

LCCN: 79088040

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / PRM

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