Readings and cases in basic marketing /
edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz.
- 4th ed.
- Homewood, Ill. : R.D. Irwin, 1984.
- xiii, 387 p. : ill. ; 25 cm.
- The Irwin series in marketing .
Rev. ed. of: Readings in basic marketing. 3rd ed. 1981. "To accompany McCarthy and Perreault's Basic marketing, eighth edition"--Half-t.p.
Includes bibliographies.
0256031312 (pbk.)
83082969
Marketing.
Marketing--Case studies.
HF5415 / .R334 1984
658.8 / MCR
Rev. ed. of: Readings in basic marketing. 3rd ed. 1981. "To accompany McCarthy and Perreault's Basic marketing, eighth edition"--Half-t.p.
Includes bibliographies.
0256031312 (pbk.)
83082969
Marketing.
Marketing--Case studies.
HF5415 / .R334 1984
658.8 / MCR