Tull, Donald S.
Marketing research : measurement & method / Tull, Donald S., Del I. Hawkins - 4th ed. - New Delhi: Prentic-Hill of India learing, 1987. - 842p. : ill. ; 24 cm.
Includes bibliographical references.
0029468108
51007105
Marketing research.
658.835 / TUM
Marketing research : measurement & method / Tull, Donald S., Del I. Hawkins - 4th ed. - New Delhi: Prentic-Hill of India learing, 1987. - 842p. : ill. ; 24 cm.
Includes bibliographical references.
0029468108
51007105
Marketing research.
658.835 / TUM