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Tull, Donald S.

Marketing research : measurement & method / Tull, Donald S., Del I. Hawkins - 4th ed. - New Delhi: Prentic-Hill of India learing, 1987. - 842p. : ill. ; 24 cm.

Includes bibliographical references.

ISBN: 0029468108

LCCN: 51007105

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.835 / TUM

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