Rachman, David J.
Modern marketing / David J. Rachman, Elaine Kotary Romano. - Hinsdale, Ill. : Dryden Press, c1980. - xv, 659 p. : ill. ; 25 cm. - Dryden Press series in marketing .
Includes bibliographical references and index.
0030547261
79065462
Marketing.
HF5415 / .R236
658.8 / RAM
Modern marketing / David J. Rachman, Elaine Kotary Romano. - Hinsdale, Ill. : Dryden Press, c1980. - xv, 659 p. : ill. ; 25 cm. - Dryden Press series in marketing .
Includes bibliographical references and index.
0030547261
79065462
Marketing.
HF5415 / .R236
658.8 / RAM