Marketing research /
David J. Luck ... [et al.].
- 4th ed.
- Englewood Cliffs, N.J. : Prentice-Hall, c1974.
- xvi, 522 p. : ill. ; 25 cm.
Second-4th ed. by D. J. Luck, H. G. Wales, and D. A. Taylor. Includes indexes.
Bibliography: p. 503-508.
0135575958
77017170
Marketing research.
HF5415.2 / .L8 1978
658.8072 / LUM
Second-4th ed. by D. J. Luck, H. G. Wales, and D. A. Taylor. Includes indexes.
Bibliography: p. 503-508.
0135575958
77017170
Marketing research.
HF5415.2 / .L8 1978
658.8072 / LUM