McGown, K. L. 1943-
Marketing research : text and cases / K.L. McGown. - Boston : Little, c1979. - xiv, 432 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0316559288
79011363
Marketing research.
Marketing research--Case studies.
658.83 / MCM
Marketing research : text and cases / K.L. McGown. - Boston : Little, c1979. - xiv, 432 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0316559288
79011363
Marketing research.
Marketing research--Case studies.
658.83 / MCM