Keegan, Warren J.
Multinational marketing management / Warren J. Keegan. - 2d ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1980. - xxii, 613 p. : ill. ; 24 cm. - Prentice-Hall international series in management .
Includes bibliographies and indexes.
0136050557
79022948
Export marketing--Management.
Export marketing--Management--Case studies.
HF1009.5 / .K39 1980
658.8 / KEM
Multinational marketing management / Warren J. Keegan. - 2d ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1980. - xxii, 613 p. : ill. ; 24 cm. - Prentice-Hall international series in management .
Includes bibliographies and indexes.
0136050557
79022948
Export marketing--Management.
Export marketing--Management--Case studies.
HF1009.5 / .K39 1980
658.8 / KEM