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Pride, William M., 1942-

Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. - 6th ed. - Boston : Houghton Mifflin Co., c1989. - xxxiv, 818, A24, G20, I24 p. : ill. (some col.), map ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 039536938X

LCCN: 88081358

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .P658 1989

Dewey Class. No.: 658.8 / PRM

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