Pride, William M., 1942-
Marketing / William M. Pride, O.C. Ferrell. - 14th ed. - Boston : Houghton Mifflin Co., 2008. - 1 v. (various pagings) : ill. ; 29 cm.
Rev. ed. of: Marketing : concepts and strategies. 2006.
Includes bibliographical references and indexes.
9780618799701 (hbk. : library ed.) 0618799702 (hbk. : library ed.)
2006938349
Marketing.
HF5415 / .P658 2008
658.8 / PRM
Marketing / William M. Pride, O.C. Ferrell. - 14th ed. - Boston : Houghton Mifflin Co., 2008. - 1 v. (various pagings) : ill. ; 29 cm.
Rev. ed. of: Marketing : concepts and strategies. 2006.
Includes bibliographical references and indexes.
9780618799701 (hbk. : library ed.) 0618799702 (hbk. : library ed.)
2006938349
Marketing.
HF5415 / .P658 2008
658.8 / PRM