Kerin, Roger A.
Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson. - 2nd ed. - Boston, Mass. : Allyn and Bacon, 1981. - xiii, 577 p. ; 23 cm.
includes index.
0205073298
80024830
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
658.8 / KES
Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson. - 2nd ed. - Boston, Mass. : Allyn and Bacon, 1981. - xiii, 577 p. ; 23 cm.
includes index.
0205073298
80024830
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
658.8 / KES