Dhaka University Library Online catalog

Normal view MARC view ISBD view

Pride, William M., 1942-

Marketing : basic concepts and decisions / William M. Pride, O. C. Ferrell. - Boston : Houghton Mifflin, c1977. - xix, 594 p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 039524529X

LCCN: 76010892

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .P658

Dewey Class. No.: 658.8 / PRM

Print
Add to your cart (remove)
Save record
More searches