Keegan, Warren J.
Multinational marketing management / Warren J. Keegan. - Englewood Cliffs, N.J. : Prentice-Hall, 1974. - xiv, 593 p. : ill. ; 22 cm.
includes index.
Includes bibliographies.
0136047939
73007865
Export marketing--Management.
Export marketing--Management--Case studies.
658.8 / KEM
Multinational marketing management / Warren J. Keegan. - Englewood Cliffs, N.J. : Prentice-Hall, 1974. - xiv, 593 p. : ill. ; 22 cm.
includes index.
Includes bibliographies.
0136047939
73007865
Export marketing--Management.
Export marketing--Management--Case studies.
658.8 / KEM