Moutinho, Luiz.
Quantitative analysis in marketing management / Luiz Moutinho, Mark Goode, and Fiona Davies. - Chichester ; New York : John Wiley & Sons, c1998 (1999 printing) - x, 331 p : ill. ; 23 cm.
Includes bibliographical references and index.
0471963399 (cloth : alk. paper) 0471964301 (pbk. : alk. paper)
97049694
Marketing--Management--Statistical methods.
Marketing--Management--Mathematical models.
HF5415.13 / .M695 1998
658.800151 / MOQ
Quantitative analysis in marketing management / Luiz Moutinho, Mark Goode, and Fiona Davies. - Chichester ; New York : John Wiley & Sons, c1998 (1999 printing) - x, 331 p : ill. ; 23 cm.
Includes bibliographical references and index.
0471963399 (cloth : alk. paper) 0471964301 (pbk. : alk. paper)
97049694
Marketing--Management--Statistical methods.
Marketing--Management--Mathematical models.
HF5415.13 / .M695 1998
658.800151 / MOQ