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Marketing management / edited by Chris Rowley and Yongsun Paik. - 9th. - London ; New York : Routledge, 2009. - xx, 231 p. : ill., map ; 24 cm. - Working in Asia . - Working in Asia. .

Includes bibliographical references and index.

Setting the scene for the changing face of South Korean management / Chris Rowley and Yongsun Paik -- The changing face of Korean human resource management / Gyu-Chang Yu and Chris Rowley -- The changing face of Korean marketing management / Changjo Yoo and Robert D. Winsor -- The changing face of operations management in Korea / Joon-Soo Jon, Eui Hong and Byung-Gak Son -- The changing face of Korean finance management / Won Kang -- The changing face of Korean strategic management / Seung-Hyun Lee and Sang-Myung Lee -- The changing face of Korean small and medium-sized enterprises management / David Y. Choi, Susan Elkinawy and Stacey H. Wang -- The changing face of Korean management of overseas affiliates / Yongsun Paik and Yong Suhk Pak -- The changing face of Korean women in management / Namhee Kim and Chris Rowley -- The changing face of Korean management revisited / Yongsun Paik and Chris Rowley.

9780415774000 (hardback) 0415774004 (hardback) 9780415774017 (pbk.) 0415774012 (pbk.)

2008006820


Management--Korea (South)
Organizational change--Korea (South)
Corporate culture--Korea (South)

HD70.K6 / C4374 2009

658.8 / KOP
Last Updated on September 15, 2019
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