Beyond Hofstede : culture frameworks for global marketing and management /
edited by Cheryl Nakata.
- Basingstoke [England] ; New York : Palgrave Macmillan, 2009.
- xvi, 287 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9780230202399 (alk. paper) 023020239X (alk. paper)
2009013619
Marketing--Cross-cultural studies.
Management--Cross-cultural studies.
International trade--Social aspects.
HF5415 / .B4455 2009
658.8 / JOG
Includes bibliographical references and index.
9780230202399 (alk. paper) 023020239X (alk. paper)
2009013619
Marketing--Cross-cultural studies.
Management--Cross-cultural studies.
International trade--Social aspects.
HF5415 / .B4455 2009
658.8 / JOG