Evans, Joel R.
Marketing / Joel R. Evans, Barry Berman. - 3rd ed. - New York : London : Macmillan Pub. Co. ; Collier Macmillan, c1987. - xxiv, 744, [76] p. : ill. (some col.) ; 24 cm.
Includes bibliographical references and indexes.
0023344105
86021819
Marketing.
HF5415 / .E86 1986
658.8 / EVM
Marketing / Joel R. Evans, Barry Berman. - 3rd ed. - New York : London : Macmillan Pub. Co. ; Collier Macmillan, c1987. - xxiv, 744, [76] p. : ill. (some col.) ; 24 cm.
Includes bibliographical references and indexes.
0023344105
86021819
Marketing.
HF5415 / .E86 1986
658.8 / EVM