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Evans, Joel R.

Marketing / Joel R. Evans, Barry Berman. - 3rd ed. - New York : London : Macmillan Pub. Co. ; Collier Macmillan, c1987. - xxiv, 744, [76] p. : ill. (some col.) ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0023344105

LCCN: 86021819

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .E86 1986

Dewey Class. No.: 658.8 / EVM

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