Keiser, Stephen K.
Marketing interaction : a decision game / Stephen K. Keiser, Max E. Lupul. - Tulsa, Okla : PPC Books, 1977. - x, 58 p. : ill., forms ; 28 cm. - The PPC marketing series .
Includes index.
0878140298
76057499
Marketing--Decision making.
Management games.
658.8 / KEM
Marketing interaction : a decision game / Stephen K. Keiser, Max E. Lupul. - Tulsa, Okla : PPC Books, 1977. - x, 58 p. : ill., forms ; 28 cm. - The PPC marketing series .
Includes index.
0878140298
76057499
Marketing--Decision making.
Management games.
658.8 / KEM