Lancaster, Geoffrey. 1938-
Essentials of marketing : text and cases / Geoffrey Lancaster and Lester Massingham. - 2nd ed. - London : New York ; McGraw-Hill, c1993. - 496 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0077077288
93019905
Marketing.
Marketing--Case studies.
658.8 / LAE
Essentials of marketing : text and cases / Geoffrey Lancaster and Lester Massingham. - 2nd ed. - London : New York ; McGraw-Hill, c1993. - 496 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0077077288
93019905
Marketing.
Marketing--Case studies.
658.8 / LAE