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Stanton, William J.

Fundamentals of marketing / William J. Stanton. - 9th ed. - New York : McGraw-Hill, 1991. - 678 p. : illus., 24 cm.

Includes bibliographical references.

ISBN: 0070608628

LCCN: 74014510

Subjects--Topical Terms:
Marketing.
Marketing--Case studies.

LC Class. No.: HF5415 / .S745 1975

Dewey Class. No.: 658.84 / STF

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