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Hise, Richard T.

Cases in marketing strategy / Richard T. Hise, Stephen W. McDaniel. - Columbus, Ohio : Merrill, c1984. - xvii, 676 p. : ill. ; 26 cm.

Includes bibliographies and index.

ISBN: 0675201039

LCCN: 83043117

Subjects--Topical Terms:
Marketing--Management--Case studies.

LC Class. No.: HF5415.13 / .H58 1984

Dewey Class. No.: 658.8 / HIC

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