Hise, Richard T.
Basic marketing : concepts and decisions / Richard T. Hise, Peter L. Gillett, John K. Ryans, Jr. - Cambridge, Mass. : Winthrop Publishers, c1979. - xix, 572 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0876260563 : $15.95
78017563
Marketing.
HF5415 / .H543
658.8 / HIB
Basic marketing : concepts and decisions / Richard T. Hise, Peter L. Gillett, John K. Ryans, Jr. - Cambridge, Mass. : Winthrop Publishers, c1979. - xix, 572 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0876260563 : $15.95
78017563
Marketing.
HF5415 / .H543
658.8 / HIB