Heller, Robert, 1932-2012.
The supermarketers : marketing for success, rules of the master marketers, the naked marketplace / Robert Heller. - 1st ed. - New York : Dutton, c1987. - xiii, 384 p. ; 24 cm.
"A Truman Talley book." Includes index.
Bibliography: p. 363-365.
0525245200
86023977
Marketing--Case studies.
Success in business--Case studies.
HF5415 / .H374 1987
658.8 / HES
The supermarketers : marketing for success, rules of the master marketers, the naked marketplace / Robert Heller. - 1st ed. - New York : Dutton, c1987. - xiii, 384 p. ; 24 cm.
"A Truman Talley book." Includes index.
Bibliography: p. 363-365.
0525245200
86023977
Marketing--Case studies.
Success in business--Case studies.
HF5415 / .H374 1987
658.8 / HES