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Kotler, Philip.

Social marketing : improving the quality of life / Philip Kotler, Ned Roberto and Nancy Lee. - 2nd ed. - Thousand Oaks, Calif. : Sage, c2002. - xvi, 438 p. : ill. ; 23 cm.

Includes bibliographical references and indexes.

0761924345 (pbk. : alk. paper)

2001007178


Social marketing.
Behavior modification.

658.8 / KOS
Last Updated on September 15, 2019
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