Kotler, Philip.
Social marketing : improving the quality of life / Philip Kotler, Ned Roberto and Nancy Lee. - 2nd ed. - Thousand Oaks, Calif. : Sage, c2002. - xvi, 438 p. : ill. ; 23 cm.
Includes bibliographical references and indexes.
0761924345 (pbk. : alk. paper)
2001007178
Social marketing.
Behavior modification.
658.8 / KOS
Social marketing : improving the quality of life / Philip Kotler, Ned Roberto and Nancy Lee. - 2nd ed. - Thousand Oaks, Calif. : Sage, c2002. - xvi, 438 p. : ill. ; 23 cm.
Includes bibliographical references and indexes.
0761924345 (pbk. : alk. paper)
2001007178
Social marketing.
Behavior modification.
658.8 / KOS