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Husted, Stewart W.

Principles of modern marketing / Stewart W. Husted, Dale L. Varble, James R. Lowry. - Boston : Allyn and Bacon, c1989. - xxvii, 722 p. : col. ill. ; 28 cm.

Includes bibliographies and indexes.

ISBN: 0205115756 : $38.00 (est.)

LCCN: 88025031

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .H89 1989

Dewey Class. No.: 658.8 / HUP

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