Hutt, Michael D.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. - 3rd ed. - Chicago : Dryden Press, c1989. - xxix, 770 p. : ill. ; 25 cm. - The Dryden Press series in marketing .
Rev. ed. of: Industrial marketing management. 2nd ed. c1985.
Includes bibliographical references and indexes.
0030205638
88003618
Industrial marketing--Management.
HF5415.13 / .H87 1989
658.8 / GOI
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. - 3rd ed. - Chicago : Dryden Press, c1989. - xxix, 770 p. : ill. ; 25 cm. - The Dryden Press series in marketing .
Rev. ed. of: Industrial marketing management. 2nd ed. c1985.
Includes bibliographical references and indexes.
0030205638
88003618
Industrial marketing--Management.
HF5415.13 / .H87 1989
658.8 / GOI