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Kotler, Philip.

Marketing essentials / Philip Kotler. - Englewood Cliffs, N.J. : Prentice-Hall, c1984. - xix, 556 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0135572320 : $24.95

LCCN: 83019235

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K63114 1984

Dewey Class. No.: 658.8 / KOM

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