The Dartnell marketing manager's handbook /
Sidney J. Levy, George R. Frerichs, Howard L. Gordon, editors.
- 3rd ed.
- Chicago, IL : Dartnell Corp., 1994.
- xxii, 1432 p. : ill. ; 23 cm.
Title on spine: Marketing manager's handbook.
Includes bibliographical references and index.
0850132037
95112767
Marketing--Management--Handbooks, manuals, etc.
Marketing--Handbooks, manuals, etc.
HF5415.13 / .D33 1994
658.80202 / DAR
Title on spine: Marketing manager's handbook.
Includes bibliographical references and index.
0850132037
95112767
Marketing--Management--Handbooks, manuals, etc.
Marketing--Handbooks, manuals, etc.
HF5415.13 / .D33 1994
658.80202 / DAR