Morris, Michael H.
Business-to-business marketing : a strategic approach / by Michael H. Morris, Leyland F. Pitt, and Earl D. Honeycutt, Jr. - 3rd ed. - Thousand Oaks, Calif. : Sage Publications, c2001. - xxiii, 536 p. : ill. ; 26 cm.
Includes bibliographical references (p. 507-516) and index.
0803959648 (alk. paper)
00012755
Industrial marketing.
HF5415.1263 / .M666 2001
658.804 / MOB
Business-to-business marketing : a strategic approach / by Michael H. Morris, Leyland F. Pitt, and Earl D. Honeycutt, Jr. - 3rd ed. - Thousand Oaks, Calif. : Sage Publications, c2001. - xxiii, 536 p. : ill. ; 26 cm.
Includes bibliographical references (p. 507-516) and index.
0803959648 (alk. paper)
00012755
Industrial marketing.
HF5415.1263 / .M666 2001
658.804 / MOB