Boyer, Kenneth Karel, 1967-
Extending the supply chain : how cutting-edge companies bridge the critical last mile into customers' homes / Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult. - 1st ed. - New York : American Management Association, c2004.
Includes bibliographical references and index.
Introduction -- the great divide between customers and retailers -- Decoupled extenaed supply chains -- Semi: Exteneded supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain.
License restrictions may limit access.
0814408362 = Extending the supply chain
Business logistics.
Grocery trade.
Retail trade.
Electronic books.
658.812 / BOE
Extending the supply chain : how cutting-edge companies bridge the critical last mile into customers' homes / Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult. - 1st ed. - New York : American Management Association, c2004.
Includes bibliographical references and index.
Introduction -- the great divide between customers and retailers -- Decoupled extenaed supply chains -- Semi: Exteneded supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain.
License restrictions may limit access.
0814408362 = Extending the supply chain
Business logistics.
Grocery trade.
Retail trade.
Electronic books.
658.812 / BOE