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Schoner, Bertram.

Marketing research : a short course for professionals / Bertram Schoner, Kenneth P. Uhl. - New York : Wiley, c1976. - 1 case (13 pamphlets : ill.) ; 27 cm. - Wiley professional development programs .

Title from case.

1. Decisions, systems, and information.--2. Models and model building.--3. Marketing information systems.--4. Organizing for marketing information.--5. Marketing information.--6. Internal sales and cost information.--7. External information.--8. Securing information.--9. Sampling and experimental design.--10. Decision making under certainty.--11. Regression and correlation analysis.--12. Measuring and using potential.--13. Forecasting marketing information.

0471020052 (v. 1)

76010037


Marketing research.

658.8 / SCM
Last Updated on September 15, 2019
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