Changing perspectives in marketing management : sixth annual conference on marketing management March 30, 1962 /
M.R. Warshaw, editor
- Ann Arbor : University of Michigan, 1962.
- x, 99 p. : ill. ; 23 cm.
- Michigan business papers, no. 37 0076-7840 ; .
- Michigan business papers ; no. 37. .
658.8 / WAC
658.8 / WAC