Holmes, Parker M.
Marketing research : principles and readings. / Parker M. Holmes. - Cincinnati : South-Western Pub. Co., 1960. - x, 646 p. : ill. ; 24 cm.
Includes bibliographies and Index.
60008321
Marketing research.
HF5415 / .H745
658.8072 / HOM
Marketing research : principles and readings. / Parker M. Holmes. - Cincinnati : South-Western Pub. Co., 1960. - x, 646 p. : ill. ; 24 cm.
Includes bibliographies and Index.
60008321
Marketing research.
HF5415 / .H745
658.8072 / HOM