Beemer, C. Britt.
Predatory marketing : what everyone in business needs to know to win today's consumer / C. Britt Beemer, with Robert L. Shook. - 1st ed. - New York : William Morrow, c1997. - xvi, 288 p. ; 24 cm.
Includes index.
bibliography : p. 278-281.
0688148360
96009732
Marketing--United States.
Consumer behavior--United States.
658.800973 / BEP
Predatory marketing : what everyone in business needs to know to win today's consumer / C. Britt Beemer, with Robert L. Shook. - 1st ed. - New York : William Morrow, c1997. - xvi, 288 p. ; 24 cm.
Includes index.
bibliography : p. 278-281.
0688148360
96009732
Marketing--United States.
Consumer behavior--United States.
658.800973 / BEP