Guiltinan, Joseph P.
Marketing management : strategies and programs / Joseph P. Guiltinan and Gordon W. Paul. - 1st ed. - New York : McGraw-Hill, c1982. - xvi, 412 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .
Includes bibliographies and index.
0070489203
81008236
Marketing--Management.
658.8 / GUM
Marketing management : strategies and programs / Joseph P. Guiltinan and Gordon W. Paul. - 1st ed. - New York : McGraw-Hill, c1982. - xvi, 412 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .
Includes bibliographies and index.
0070489203
81008236
Marketing--Management.
658.8 / GUM