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Johnson, Eugene M.

Sales management : concepts, practices, and cases / Eugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing. - 2nd ed. - New York : McGraw-Hill, c1994. - xxi, 564 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .

Includes bibliographical references and index.

0070326525 (alk. paper) 0071134026

93006423


Sales management.

HF5438.4 / .J62 1994

658.81 / JOS
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