Mehta, Subhash C.
Indian consumers : studies and cases for marketing decisions / Subhash C. Mehta. - Bombay : Tata McGraw-Hill, 1973. - xvi, 336 p. : ill., map ; 23 cm.
Includes bibliographical references.
73905950
Consumers--India.
Marketing--Management.--India
658.83 / MEI
Indian consumers : studies and cases for marketing decisions / Subhash C. Mehta. - Bombay : Tata McGraw-Hill, 1973. - xvi, 336 p. : ill., map ; 23 cm.
Includes bibliographical references.
73905950
Consumers--India.
Marketing--Management.--India
658.83 / MEI