Sonnenberg, Frank K.
Marketing to win : strategies for building competitive advantage in service industries / Frank K. Sonnenberg. - New York : Harper Business, c1990. - x, 269 p. : ill. ; 25 cm.
Includes bibliographical references (p. 253-260) and index.
0887304206 : $29.95 ($39.95 Can.)
90004178
Marketing.
Customer services.
658.8 / SOM
Marketing to win : strategies for building competitive advantage in service industries / Frank K. Sonnenberg. - New York : Harper Business, c1990. - x, 269 p. : ill. ; 25 cm.
Includes bibliographical references (p. 253-260) and index.
0887304206 : $29.95 ($39.95 Can.)
90004178
Marketing.
Customer services.
658.8 / SOM