Sarwate, Dilip M.
Political marketing : the Indian experience / Dilip M. Sarwate. - New Delhi ; New York : Tata McGraw Hill, c1990. - viii, 206 p. : ill. ; 23 cm.
Includes index.
Includes bibliographical references (p. [203])
0074603485 : Rs135.00
90903580
India. Parliament. Lok Sabha --Elections, 1989.
Campaign management.
Political campaigns.
Marketing.
658.8 / SAP
Political marketing : the Indian experience / Dilip M. Sarwate. - New Delhi ; New York : Tata McGraw Hill, c1990. - viii, 206 p. : ill. ; 23 cm.
Includes index.
Includes bibliographical references (p. [203])
0074603485 : Rs135.00
90903580
India. Parliament. Lok Sabha --Elections, 1989.
Campaign management.
Political campaigns.
Marketing.
658.8 / SAP