Etzel, Michael J.
Marketing / Michael J. Etzel...[et. al.]. - 14th ed. - New Delhi : Tata McGraw-Hill, 2007. - xxvi, 880 p. : ill. ; 24 cm.
includes index.
Includes bibliographical references p. 640-663 and indexes.
9780070151567 0070151563
2005044581
Marketing.
658.8 / ETM
Marketing / Michael J. Etzel...[et. al.]. - 14th ed. - New Delhi : Tata McGraw-Hill, 2007. - xxvi, 880 p. : ill. ; 24 cm.
includes index.
Includes bibliographical references p. 640-663 and indexes.
9780070151567 0070151563
2005044581
Marketing.
658.8 / ETM