Greer, Thomas V.
Cases in marketing : orientation, analysis, and problems / Thomas V. Greer. - 5th ed. - New York : Toronto ; New York ; Macmillan, Collier Macmillan Canada, Maxwell Macmillan International, c1991. - x, 421 p. : ill. ; 24 cm. - Macmillan series in college marketing .
0023471352
90037398
Marketing--Case studies.
658.8 / GRC
Cases in marketing : orientation, analysis, and problems / Thomas V. Greer. - 5th ed. - New York : Toronto ; New York ; Macmillan, Collier Macmillan Canada, Maxwell Macmillan International, c1991. - x, 421 p. : ill. ; 24 cm. - Macmillan series in college marketing .
0023471352
90037398
Marketing--Case studies.
658.8 / GRC