Beckman, Theodore N., 1894-
Marketing / Theodore N. Beckman [and] William R. Davidson. - 7th ed. - New York : Ronald Press Co., c1962. - viii, 873 p. : ill. ; 24 cm.
Previous editions, by Harold H. Maynard and others, published under title: Principles of marketing.
Includes bibliographical references and index.
62009764
Marketing.
658.8 / BEM
Marketing / Theodore N. Beckman [and] William R. Davidson. - 7th ed. - New York : Ronald Press Co., c1962. - viii, 873 p. : ill. ; 24 cm.
Previous editions, by Harold H. Maynard and others, published under title: Principles of marketing.
Includes bibliographical references and index.
62009764
Marketing.
658.8 / BEM