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Etzel, Michael J.

Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. - 12th ed. - New York : McGraw-Hill, c2001. - 1 v. (various pagings) : col. ill. ; 26 cm. - McGraw-Hill series in marketing .

Rev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994.

Includes bibliographical references and indexes.

96019807


Marketing.

658.8 / ETM
Last Updated on September 15, 2019
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