Lilien, Gary L. 1946-
Marketing models / Gary L. Lilien, Philip Kotler and K. Sridhar Moorthy. - New Delhi : Prentice-Hall, 2005. - xv, 803 p. : ill. ; 24 cm.
Includes bibliographical references p. 715-776 and indexes.
8120314751
Marketing--Management.
658.8 / LIM
Marketing models / Gary L. Lilien, Philip Kotler and K. Sridhar Moorthy. - New Delhi : Prentice-Hall, 2005. - xv, 803 p. : ill. ; 24 cm.
Includes bibliographical references p. 715-776 and indexes.
8120314751
Marketing--Management.
658.8 / LIM