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Schwartz, David Joseph.

Marketing today : a basic approach. / David J. Schwartz. - 2nd ed. - New York : Harcourt Brace Jovanovich, c1977. - xxiii, 747p. + various pagings : ill. ; 24 cm.

Includes bibliographies and indexes.

ISBN: 0155550861

LCCN: 76042016

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .S36138 1977

Dewey Class. No.: 658.8 / SCM

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