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Rodger, Leslie W.

Marketing in a competitive economy / Leslie W. Rodger. - 2nd ed. - London : Hutchinson, 1968. - 253 p. : ill. ; 24 cm. - Cassell/Associated Business Programmes marketing library .

Includes bibliographical references and index.

LCCN: 72190848

Nat. Bib. No.: B72-01523

Subjects--Topical Terms:
Marketing.
Marketing--Management.

LC Class. No.: HF5415 / .R56 1971

Dewey Class. No.: 658.8 / ROM

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