Dhaka University Library Online catalog

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Behavioral science foundations of consumer behavior. Edited by Joel B. Cohen. - New York : Free, 1972. - vi, 474 p. : ill. ; 24 cm.

includes index.

LCCN: 79142357

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)
Attitude (Psychology)

Dewey Class. No.: 658.83 / COB

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