Chisnall, Peter M.
Consumer behaviour / Peter M. Chisnall. - 3rd ed. - London : New York ; McGraw-Hill, c1995. - xi, 400 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0077076168
94031098
Motivation research (Marketing)
Marketing.
Consumer behavior.
658.83 / CHC
Consumer behaviour / Peter M. Chisnall. - 3rd ed. - London : New York ; McGraw-Hill, c1995. - xi, 400 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0077076168
94031098
Motivation research (Marketing)
Marketing.
Consumer behavior.
658.83 / CHC